About Us

Fourteen years ago, Jules Crocker began Joto Fresh Fish with the commitment to provide outstanding quality seafood and excellent customer service. Starting as a small family run business Joto operated with just one refrigerated delivery van, one employee, and a small rented premises located at Clovelly in Sydney’s Eastern Suburbs.

Over the past decade Joto has developed close relationships with fisherman, exporters, and aquaculture producers to ensure continuity of supply throughout the year. We also have a comprehensive food safety program which is audited by Safefood NSW to demonstrate our commitment to fresh produce.

In April 2010, Joto Fresh Fish acquired rival wholesaler Christies Seafoods restaurant distribution business giving us the enviable position as Sydney’s largest high end foodservice seafood distributor

Today Joto Fresh Fish is acknowledged as Sydney’s premier top-end seafood supplier. With a purpose built factory in Botany, a fleet of 10 delivery trucks, and 29 staff, Joto Fresh Fish now delivers seafood to over 200 customers including Sydney’s finest restaurants, wholesalers and retailers.

Since our small beginnings in 1998 our business may have changed but our commitment to quality and excellence remains the same - and we believe that is our greatest asset. 

  • “Over the last 7-8 years Joto Fresh Fish has consistently provided world class seafood products which have been sourced from all over the country and delivered in pristine condition”.

    Matt Moran, ARIA Restaurant

  • “Joto Fresh Fish seeks and searches out seafood of the highest quality, at the best price possible in these challenging times”

    Richard Ptacnik, Head Chef, Otto Ristorante

  • “I’ve been using Joto Fresh Fish for 8 years and over this time have seen the business grow and go from strength to strength whilst still maintaining the friendly personal service of a family owned business”.

    Nathan Darling, Executive Chef, Sails on Lavendar Bay

  • “Sourcing a variety of fresh and top quality fish is a must for any seafood restaurant. Working with the team from Joto Fresh Fish you won’t miss out on anything!”.

    Julian Lloyd, Head Chef, Rick Stein at Bannisters

  • “Joto Fresh Fish is an integral part of building a successful restaurant in Sydney.”

    Luke Mangan, Glass Restaurant

  • “Joto’s relationship with producers, chefs and purchasers allows for easy sourcing and supply of Australia’s best seafood into Australia’s finest restaurants”.

    Luke Mangan, Glass Restaurant

  • “I proudly offer Joto’s seafood in my restaurant Billy Kwong – not just because of the exceptionally high quality of each individual product; the consistently excellent customer service fuelled by great passion and an encyclopaedic knowledge of its subject; but also because of JOTO’s increasing and inspirational commitment to only offering sustainable sourced seafood.”

    Kylie Kwong

  • “Star City use Joto Fresh Fish because of the premium quality seafood and fish products at the best price along with the service to match. We could not ask more from a supplier.”

    Andrew North, Executive Chef, Star City

  • “I am often approached by other seafood companies but the consistency of produce, service and reasonable pricing from Jules and his team is never matched”.

    James Kidman, Executive Chef, Ten and a Half Caterers

  • “Joto Fresh Fish has always strived to supply me with the best quality seafood and is always searching for sustainable produce for me to bring to the table.”

    James Kidman, Executive Chef, Ten and a Half Caterers